I've become a follower to many brands monthly newsletters to get an idea of what information they promote and how. Since I have been following H&M, they have released their new magazine. It has been useful to see how such an established brand has managed to create a credible magazine to support and, importantly, enhance the brand.
The key features of the newsletters are:
Promoting new range; such as swimwear arriving in store and online.
Access to online version of H&M magazine
Fashion video; such as Nathalie Rykiel showing her 5 personal favourites from the Sonia Rykiel pour H&M collection.
Information on new collections, especially designer-created ranges or celebrity endorsed ranges.
What I particularly like, and I think is something to consider for this project, is that the magazine can be viewed online in a book format, i.e. you can view the double-page spread as if it were a printed document and turn the page by clicking on the arrows below. Rx
Rx
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