Lula Magazine

According to the Lulamag website:

LULA is created for the real girls of the world who love fashion, music, art, & make believe. LULA is gentle, whimsical and ethereal in tone, mixing high fashion to fall in love with and interviews that feel like late night chats with people you wish you knew. International stylists, photographers, musicians, artists, illustrators and journalists work towards creating a gorgeous magazine that is not only a forum for beautiful work and fresh ideas, but that reads like the honest, funny, and aspirational best friend you dream of.