What I like about this form of communication is that it is intense. People who have signed up will receieve emails coming up to the month of September and then every day throughout the month. This enables viewers to become gripped and encourages them to view the website every day. By entering competitions, the company is acruing vital information about its consumer base to ensure its contents is best-suited.
In relation to our zine, this intense form of communication could build excitement around the new issue of 'This is...' and encourage followers to the Twitter, blog and Facebook fan page.
R x
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