I read this article on the Guardian website which stated the huge loss of sales American Apparel are experiencing in 2010 (£12.4 million in the first quarter). The article also uncovers a string of events which don't help the brand's image. This is definitely one brand which could benefit from its own zine to help promote itself and reconnect with the target market...although I can't imagine they'd be able to invest it in at the moment! Fingers crossed our favourite spandex-endorsing, neon kitch brand can get itself through the latest crisis.
http://www.guardian.co.uk/business/2010/may/23/american-apparel-retail-industry
R xxx
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