Sunday, 16 May 2010

Trend-Led Brand Emails

Whilst trying to research how different brands communicate with their consumer base, I identfied that the majority of Accessorize's emails are based on their product range. They promote their ranges through current fashion trends which they identify and then create a small moodboard of their products which fit this theme. This could be applied to our zine 'This is...' but create a small moodboard which indicates the types of topics which shall be discussed in the up-coming edition.

See these visuals from Accessorize below:


Rx

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